The Fast-Moving Consumer Goods (FMCG) sector in Nigeria is the largest in the West Africa region and is also one of the fastest growing on the continent. The consumers in this sector have become more demanding of high-quality products and are also very price conscious. Regardless of what products are available, the consumer remains loyal to key brands that have proven their quality over time and are reliably available at convenient market outlets.

The main regulatory agencies including the National Agency for Food and Drug Administration (NAFDAC), the Manufacturers’ Association of Nigeria (MAN) and Standards Organization of Nigeria (SON) have enforced strict control on all products manufactured or imported into the country. They have continuously increased their monitoring on the areas of quality, health & safety, tariff rates and have had a concentrated effort to rid fake products from the market. This has given great confidence both to the consumers as well as the manufacturers.